Tena Šojer Keser

Global Developer Content Expert

Infobip

Cracking the Code: How to Ensure Your Content Gets Seen and Does its Job

We often think about content as an “If you build it they will come” Field of Dreams scenario, but in truth, producing great content is a job just half-way done.

The other half is syndicating, distributing, and promoting it to make sure it fulfills its intended purpose – be it awareness, engagement, or conversion. It can be a lot of work, and a lot of time and effort (and budget!) can be lost in a long trial-and-error process.

That is why in this talk, I want to share our first-hand experiences with different platforms (Daily Dev, Medium, Dev.to, HashNode, HackerNews), newsletters (company & independent), social media (LinkedIn, Reddit, X) as well as our syndication strategies – what worked for us and what was a complete waste of time and budget.

The examples and results I’ll present come from several of our blogs and our independent dev media Shiftmag, all catering to developers but for different purposes, making it a good array of different use cases and results.

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