Kevin Lewis

Director, Developer Relations

Directus

Kevin runs Developer Relations at Directus – an open-source data platform and is the Director of You Got This – a learning hub to help developers improve their core skills.

He is an avid boardgamer, tired dad, and shameless Disney adult. He is based in Berlin with his partner and two kids.

Learning From Marketing to Quantify Developer Relations Impact

Co-presenting with John Booth.

Measuring the value of developer relations teams has long been a challenge, leaving many organizations uncertain about their return on investment in these testing times. But our colleagues in Marketing are able to quantify their impact for many of the same activities.

In this talk, you will learn how to measure the value of relationships, content, tooling, and ultimately, your impact on revenue by leveraging marketing techniques that have proven successful in showing value. Discover the power of data-driven approaches in fostering strong developer communities and enhancing product adoption.

You will leave with some more knowledge in traditional marketing techniques for having and showing impact, and be able to apply it in your own practice.

Other DevRelCon Prague speakers

LinkedIn: phazonoverload

The global DevRelCon series is brought to you by Hoopy.

Talk to us about developer relations training, strategy, research, and execution support for your team.

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