Gene Chorba

Head of Developer Relations

Roku

Focus on Partners, Navigating DevRel in a Private Ecosystem

Developer Relations is witnessing a pivotal shift towards a more targeted, relationship-driven strategy. This presentation will explore the strategic focus on Private/Partner Programs as a core DevRel strategy, diverging from the traditional grassroots community and API-centric approaches. We will dissect the rationale, benefits, and methodologies of prioritizing tier-1 partners, implementing access-limited programs, and cultivating high-value partnerships that drive mutual growth and innovation. Attendees will gain insights into crafting and executing a Private/Partner Program strategy that aligns with their organizational goals and the evolving landscape of developer engagement.

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