Adam DuVander



Adam DuVander is a former developer, accidental marketer, and founder of EveryDeveloper.
He’s worked with some of the best developer-focused companies as an early employee, team leader, and consultant. Many seek his advice on content strategy, developer experience, and community engagement.
He is also the author of multiple books, including “Developer Marketing Does Not Exist” and “Technical Content Strategy Decoded.”.

Write Fewer Blog Posts and Reach More Developers

There’s a prevailing wisdom that dev rel should write more content. That pressure sometimes comes from other departments, such as marketing. Many times these high expectations come from ourselves. There is no shortage of technical content that could be written and we know dev rel is best equipped to produce it.
Rather than hop on the developer content treadmill, follow the advice of technical engagement expert Adam DuVander.
When you focus on high-value content, you can create less… and often get better results than high-volume, reactionary publication.

This talk will show how dev rel can:
– Plan with concepts, not topics
– Use keyword research, not keyword stuffing
– Focus on problems, not products

With examples from some of the best dev-focused companies, you’ll leave this presentation with enthusiasm to create a new, more realistic and successful, developer content plan.

Other DevRelCon Prague speakers

Twitter: @adamd
LinkedIn: duvander

The global DevRelCon series is brought to you by Hoopy.

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