Aaron Bassett

Principal Developer Relations Engineer

Parity Technologies / Polkadot

Aaron Bassett is a recovering SWE turned DevRel. He is a developer, public speaker, writer, and mentor; he spends most of his time making cool stuff and helping other people make unbelievably cool stuff.

Measuring the immeasurable.
Tracking disparate actions under a single digital identity, in web2 and web3

Proving the effectiveness of DevRel is a constant topic of debate.
How do we demonstrate that a conversation at a booth six months ago led to an API call today?
How can we link social media accounts so that we know when a listener to a Twitter Space becomes a contributor to a GitHub repo?
How do we tell when a Twitch subscriber participates in a hackathon?
How do we track when a user who grabbed some SWAG completes their first tutorial on our docs?
An entire industry has sprung up to attempt to answer some of these questions. But tracking these metrics becomes exponentially more complicated when we introduce web3 and blockchain. Technologies with privacy assured at the protocol level. We can no longer rely on passive observation and data mining for our metrics; users must become active participants. In this talk, we will look at how you can use the RMRK protocol, DIDs (Decentralised Identifiers), Social Logins, and Airdrops to foster a community of users who will enthusiastically provide you with the data needed to answer some of the most challenging questions in DevRel. While the techniques discussed use web3 technologies, your team—nor your customers—need to be within web3 to utilise them.

Other DevRelCon Prague speakers

Twitter: @aaronbassett
LinkedIn: aaronbassett

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